The Callaway Golf Foundation has donated $1 million to the Entertainment Industry Foundation’s Women’s Cancer Programs to create the Callaway Golf Foundation Women's Cancer Initiative (CGFWCI).  As an initial step in this innovative partnership, Callaway Golf Foundation and Entertainment Industry Foundation (EIF) have teamed up with four leading cancer facilities to fast-track breakthrough ovarian cancer tests and treatments.  These institutions, recognized for their outstanding work in ovarian cancer research, include:  Cedars-Sinai Women’s Cancer Research Institute (WCRI); The University of Texas M.D. Anderson Cancer Center; Memorial Sloan-Kettering Cancer Center; and Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins.  Led by Dr. Beth Karlan, Director of the Cedars-Sinai WCRI at the Samuel Oschin Comprehensive Cancer Institute, the CGFWCI is a collaborative, national project designed to advance treatment of ovarian cancer through molecular profiling, biomarker discovery and targeted therapy development. 

To further raise awareness and funds for ovarian cancer early detection and prevention, award-winning actress Eva Longoria has been named the ambassador for a new public service campaign created by the Callaway Golf Foundation and Entertainment Industry Foundation.  Ms. Longoria will appear in both TV and print public service announcements to encourage women to better understand their risks for the disease and to ask for their assistance in driving a cure for cancer.