
The much-anticipated 2008 lineup of Callaway Golf products was unveiled in early November, and the new equipment slated to hit retailers in early 2008 represents the most extensive new product initiative in the Company's history. New drivers, unconventional i-brid clubs, two new tour-level golf balls, and an entire lineup of women's specific products headline the list.
"This is the deepest, most robust new product lineup we've ever offered," said George Fellows, Callaway Golf President and CEO. "And there's not a weak spot in this roster. Each of these products is rich in technology and innovation and designed to meet the needs of today's golfers."
In addition to the Callaway Golf Hyper X Driver, the FT i-brid Irons and Tour i Golf Balls, the 2008 Callaway Golf new equipment roster also includes a new FT-i Driver, three new fairway woods, re-engineered Callaway Golf FT Irons, new Big Bertha Irons and X-Forged Wedges designed by legendary club maker Roger Cleveland.
Below is a breakdown of the new product you can expect to see early next year at your local retailer and at Shop.CallawayGolf.com. Check back to CallawayGolf.com in the coming months for more in-depth information on each product.
FUSION
FT-i Tour Low CG Driver
Designed with input from Callaway Golf's Tour players, the FT-i Tour Low Center of Gravity (CG) Driver has discretionary weight positioned lower and in the extreme corners, producing the highest moment of inertia (MOI) of any Callaway Golf driver.
FT-i Squareway Woods
The FT-i Driver set a new standard in driver performance in 2007 and the new FT-i Squareway Woods will do the same for fairway woods. With an MOI approaching that of Callaway Golf's best-selling drivers, the FT-i Squareway Woods utilize Fusion Technology to provide unprecedented accuracy, forgiveness and stability for longer, straighter shots off the tee or from the fairway.
FT Fairway Woods
The stainless steel face and body combine with a tungsten-infused dual-runner sole to enable Callaway Golf engineers to strategically position discretionary weight for a higher MOI and precise positioning of the center of gravity (CG). The OptiFit Weighting System allows golfers to choose a Draw or Neutral CG bias to fit their individual shot shape.
FT Hybrids
A stainless steel face and body is combined with a tungsten-infused sole to optimize the CG and increase the MOI for superior forgiveness. The OptiFit System enables golfers to choose Draw or Neutral weighting to fit their individual shot shape.
FT i-brid Irons
The FT i-brid Irons are a new Fully Integrated Set Design that smoothly transitions from super game-improvement mid and short irons to the new i-brid design - clubs that blend the control and accuracy of traditional irons with the forgiveness, distance and versatility of hybrids. The lightweight titanium body, TPU SenSert and heavy Tunite alloy combine to create the most forgiving and playable clubs we've ever made.
FT Irons - An evolution of the original Fusion Irons, the new FT Irons deliver the utmost in performance and playability. Multi-material construction allows for premium performance and the Tunite cradle has been optimized with the addition of Extreme Notch Weighting. Eighty percent of the clubhead's weight is positioned in the extreme perimeter for a higher MOI and enhanced stability and forgiveness. The new head shape will appeal to more mid-to low-handicap players.
X-SERIES
Hyper X and Hyper X Tour Drivers
The innovative Hyper X Driver provides a new benchmark in performance with the introduction of Hyperbolic Face Technology, redefining the look, feel and speed at which golf balls leave the clubface. The Tour models are designated by half-degree lofts and have square faces for enhanced workability and a more pleasing look at address.
NEW X Fairway Woods
Based on feedback from some of the best players in the world, Callaway Golf engineers have re-energized some of the best-selling fairways woods in the game. The most significant upgrade is the addition of the highly successful Modified X-Sole Design featured in our X Hybrids, which lowers the leading edge and provides clean turf interaction from the rough or fairway.
X-Forged Wedges
Legendary clubmaker Roger Cleveland designed these new wedges with input from Callaway Golf Tour players. The X-Forged wedges provide better players with all the elements they demand from their clubs: soft 1020 carbon steel for incredible feel, a tighter heel-toe radius for increased versatility and, on select 56- through 64-degree models, the aggressively-sized Mack Daddy Grooves, designed at the maximum depth and width for tour-level spin, trajectory and distance control.
BIG BERTHA
NEW Big Bertha Irons
The new Big Bertha Irons feature the same Fully Integrated Set Design as the FT i-brid Irons as well as increased offset, a larger effective hitting area and a constant width sole in the mid and short irons. This allows for the control and accuracy of irons with the forgiveness, distance and versatility of hybrids.
GOLF BALLS
Tour i and ix Golf Balls - The new Tour i series Golf Balls are the most technologically advanced tour balls we have ever developed, incorporating 4-Piece inertia technology to increase the ball's MOI. Innovative dual core construction utilizes a high density outer core over a low density inner core to move weight away from the center of the ball, reducing driver spin for maximum distance and straighter shots. The softer urethane cover offers better feel and generates more short-game spin for precision control and aggressive shot-making.
HX Hot Bite Golf Ball - This technologically advanced golf ball features a softer, high-resiliency core and ionomer boundary layer that combine to offer exceptional feel. The softer, thinner proprietary cover gives the ball soft feel and generates extra stopping power for phenomenal short-game control to go along with drag-reducing HEX Aerodynamics for a highly efficient and long, stable ball flight.
NEW HX Pearl Golf Ball
The new 3-piece HX Pearl Golf Ball is longer and softer than the original version. The softer rubber core boosts distance for golfers with moderate swing speeds and HEX Aerodynamics reduces drag for long, efficient ball flight. With a thin ionomer cover that features a pearlized finish for a rich, unique look, it's the perfect ball to complement a woman's game.
WOMEN'S PRODUCTS
NEW Big Bertha GEMS
A complete set designed for women new to the game or the occasional, high-handicap player looking to play better golf, the GEMS Set includes eight clubs that utilize the latest Callaway Golf game-improvement technologies. Designed with input from women golfers, instructors and expert designers, this is a technologically advanced set of clubs that features weighting that promotes a draw and higher trajectories to help keep the ball in the air for increased distance.
NEW Big Bertha Driver
After extensive research and testing among women golfers and instructors, Callaway Golf engineers have developed its first driver designed specifically for women. The 440cc titanium head is slightly smaller than a men's clubhead to reduce the club's weight.When combined with its slightly longer shaft and core Callaway Golf technologies, the new women's Big Berta driver allows a woman to maximize her swing speed for increased ball speed and longer distance. In addition, the CG has been strategically positioned to promote a draw and help reduce fades and slices.
NEW Big Bertha Fairway Woods
With feedback from women, Callaway engineers have designed clubs that complement a woman's unique swing characteristics and feature the latest game-improvement technologies. The smaller head sizes and slightly longer shafts combine to help increase clubhead speed for higher ball speeds and longer distance, and strategically positioned internal weighting helps promote a draw, reducing fades and slices - and raising confidence.
NEW Big Bertha Irons - Women now can play with clubs that take the guesswork out of their set configuration. These technologically advanced stainless steel clubs consist of i-brids instead of hard-to-hit long irons, and super game-improvement mid and short irons. Each club has a wide sole design that improves turf interaction and a low, deep CG that helps get the ball in the air quickly and easily. The shafts are slightly longer to better match the average woman's height and the lofts, lie angles and club weights are optimized.
JUNIOR PRODUCTS
X Junior Set - Fueled by the success of the X Junior Set for kids 9-12 years old, Callaway introduces X Junior Set for kids 5-8 years old (or between 41 and 50 inches tall). The X Junior sets incorporate much of the same innovative advancements Callaway Golf has incorporated into its X Series clubs for adults. The clubs provide the perfect combination of performance and forgiveness so junior golfers can play confidently and aggressively.