Chrome Soft X LS is designed for max distance in a fine-tuned lower spin profile. It’s especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight.
We took Triple Track to the next level and added it to @Odyssey Golf putters. This design utilizes Vernier Hyper Acuity to drastically improve your alignment for better putting accuracy. Better alignments equals more made putts.
Becoming the fastest growing major golf ball brand wasn’t enough… we blew it all up and reinvented Chrome Soft, a revolution in golf ball innovation.
The Story of the Chicopee Golf Ball Plant. This 30 minute documentary explains how one of the first golf ball manufacturing facilities in the world has managed to completely re-invent itself under the ownership of Callaway Golf to create the most modern ball production in the world; securing hundreds of local jobs in the process.
We’ve reengineered every aspect and element in the Chrome Soft for more speed and longer distance. Chrome Soft takes Tour performance to another level. Experience the next generation of Chrome Soft for yourself 3.12.2020.
To engineer a golf ball to be longer, faster, and better than the competition, we need to put every prototype we make through rigorous testing. Find out what goes into the design of your favorite balls with the Callaway golf ball research and development team.
With the help of Dr. Carl Bassi and Ray Barrett, Callaway has created an alignment aid that has revolutionized the golf ball. Go behind the design and find out what went into the development of Triple Track Technology found on ERC Soft and Chrome Soft X.
The ERC Soft golf ball is an extraordinary achievement: it’s our longest golf ball and it’s designed for soft feel, and increased control around the green. ERC Soft is loaded with groundbreaking technologies, including our largest Graphene-infused Dual SoftFast Core and our new patented Triple Track Technology.
ERC Soft is loaded with groundbreaking technologies, including our largest Graphene-infused Dual SoftFast Core. The high tech core maximizes compression energy for extremely fast ball speeds, while also promoting low spin off the driver and high launch for longer distance.
Petra Petrich, Senior Manager of Golf Ball R&D, sits down with Harry Arnett to talk all about Callaway's newest golf ball offering featuring the groundbreaking Triple Track Technology, ERC Soft. ERC Soft is the longest ball in the Callaway lineup but also has soft characteristics that will make it a go-to for tons of golfers all over the world.